‘Top quality couture with out high-end costs,’ Staten Island vogue maven opens new boutique

STATEN ISLAND, N.Y. — Nicole McGill’s ardour for vogue ignited when she was slightly woman — she yearned to put on the clothes she noticed on starlets within the motion pictures and on the pages of shiny magazines.

However these gadgets had been out of her attain on account of rising up in a household of six with a single-mom working arduous simply to place meals on the desk.

“We grew up poor. My mom did her highest to offer, and ensure we had been in class each single day. I keep in mind not eager to go to high school as a result of our clothes was very restricted. I used to be embarrassed to go typically due to my garments,” the 39-year-old Mariners Harbor resident admitted.

As she grew older, she was at all times a “vogue influencer,” discovering methods to decorate very trendy and classy with out paying high-end couture costs.

Mcgill, a single mother of three youngsters who vary in age from 2 to 17 years previous, was making ends meet operating her personal preschool — Inventive Studying Clubhouse in Mariners Harbor. However when the pandemic shuttered her enterprise, she was pressured to pivot as a way to help her household. That’s when she determined to immerse herself within the vogue world. She opened an internet boutique known as Millie’s Couture.

By providing distinctive and classy gadgets at decrease costs, she quickly turned a “go-to place” for ladies of all ages who needed to look trendy, however not burn a gap of their pockets in doing so.

“I need to empower ladies by giving them a million-dollar have a look at cheap costs,” stated McGill. “I really feel I present prime quality couture with out high-end costs.”

Millie's Couture

When the coronavirus (COVID-19) pandemic shuttered companies in every single place, Mariners Harbor resident Nicole Mcgill knew she must get inventive.
The one mother of three was making ends meet operating her personal preschool when the pandemic shuttered her enterprise, forcing her to discover a strategy to pivot to earn money to help her household. (Courtesy of Edward Hines)

“I consider a girl doesn’t have to spend hundreds of {dollars} on clothes to look wonderful and on-trend. I would like ladies to feel and look their finest so they’re able to tackle the world whereas nonetheless having cash left over to pay their payments,” she added.

After her on-line boutique achieved success, she determined to open a brick and mortar location on Nov. 14, 2021 in Port Richmond.

Millie's Couture

See inside Millie’s Couture. (Courtesy of Nicole McGill )

“The net boutique was going very properly, however I needed to increase so my prospects had the chance to really feel and contact merchandise earlier than they bought it, which put Millie’s in a special class than different on-line boutiques,” stated McGill.

She additionally likes the non-public interplay with prospects she will present in a brick and mortar retailer.

“I prefer to model my prospects. Styling is an enormous a part of placing it [an outfit] collectively,” she stated.

Millie's Couture

After Nicole McGill’s on-line boutique achieved success, she determined to open a brick and mortar location on Nov. 14, 2021. (Courtesy of Justin Harper)

Attending to know her prospects additionally helps her higher tailor her merchandize to the needs and wishes of her loyal clientele.

“I choose the clothes primarily based on what’s trending and my buyer base,” she stated. “And once I decide my items I make certain I choose ones that no different shops have. I attempt to decide items that you’d need since you’ve by no means seen them, and they’re very trendy. I prefer to have what’s trending, and items which can be distinctive.”

Along with fashion-forward clothes, Millie’s Couture additionally sells a number of equipment, from night luggage to eyelashes.

Within the subsequent two years McGill stated she hopes Millie’s Couture could have its personal branded line of clothes.

Millie's Couture

After Nicole McGill’s on-line boutique achieved success, she determined to open a brick and mortar location on Nov. 14, 2021. (Courtesy of Justin Harper)


Deal with: 271 Walker St.

Web site: milliescouture.com

Fb: fb.com/milliescouture

Instagram: www.instagram.com/milliescouture

New Companies in Focus is a weekly column that relates the tales of recent Staten Island companies homeowners.

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