MUMBAI, India, Oct. 7, 2022 /PRNewswire/ — Kick-starting the high-octane festive season, ONLY is proud to launch the second version of the anthemic marketing campaign – ‘THE ONLY THING I WANT IS EVERYTHING 2.0’ with Model Ambassador Ananya Panday. Set within the  ‘EVERYVERSE‘, a spot that blurs the traces between digital and actuality, with this marketing campaign ONLY units foot right into a realm that merges disruptive style and digital expertise, thus catering to the digitally native Gen-Zers of as we speak.

The face of the model, Bollywood Actor and trendsetter Ananya Panday stars within the excessive power video that when once more options the catchy soundtrack and places a highlight on the Gen-Z perspective of not eager to accept one factor and in flip wanting all of it. Styled within the newest assertion items from ONLY, Ananya actually embodies the spirit of the quintessential ONLY lady – who’s aspirational, assured and edgy, and defines success on her personal phrases.  

With a neon hued palette, the visible language of the movie contains interaction of futuristic tech components and cyberpunk themed backgrounds. Inspiring younger women to have a good time their uniqueness and distinctiveness via self-expression whereas additionally celebrating co-creation and freely shifting concepts, the marketing campaign captures the multifaceted personalities of the Gen-Zers. Born into the digital world, they don’t draw back from expressing themselves, at all times discovering new and thrilling methods to place their distinctive stamp on all the pieces.  

“Taking pictures for this marketing campaign for the second time was tremendous thrilling for me. This time we have now reworked the vibe and added a digital contact to style! The power is recent and quick paced and I like how the observe focuses on dwelling life by myself phrases. ONLY’s assortment this season is so stylish and this time we have now labored with very cool layering of the items, which resonates a lot with my very own private type,” says Ananya Panday on the affiliation.

“We’re so excited for the second version of ‘THE ONLY THING I WANT IS EVERYTHING’ marketing campaign. The video integrates style with expertise in a singular method with the intention to enchantment to an entire new technology of fashion-conscious Gen-Zers. Remaining true to our model’s core essence, it was vital for us to reiterate and have a good time the ONLY lady we design for, with Ananya actually representing the fashionable and funky ‘ONLY’ girl,”  says Mr. Vineet Gautam, CEO and Nation Head at Bestseller India.

This marketing campaign and the brand new assortment are emblematic of the fashionable ONLY shopper. The newest assortment is accessible throughout ONLY shops within the nation and on-line on

Be able to groove and transfer with ANANYA PANDAY because the music video “THE ONLY THING I WANT IS EVERYTHING 2.0” drops as we speak.

Watch the video on

About ONLY:

ONLY is a global style model for younger girls. At present, we’re one of many main denim manufacturers in Europe. ONLY has turned its success into know-how and in-depth expertise in each retail and wholesale and is offered in additional than 4500 shops worldwide. The ONLY lady at all times appears wonderful in an easy manner! Vogue is her ardour – a inventive area the place she will experiment with completely different attitudes, feels and appears. She’s not outlined by a sure type, however by her playful perspective, tackle life and style and by her love for denim ONLY India at present has 54 shops and 289 shop-in-shops unfold throughout the nation. ONLY is accessible on-line with  and current with main on-line companions.


BESTSELLER India at present has 209 unique model retailers and is current in over 1,165 shop-in-shops in exterior multi-brand shops all through India. BESTSELLER India markets and sells the 5 BESTSELLER manufacturers JACK&JONES, VERO MODA, ONLY, SELECTED HOMME and PRODUKT.

BESTSELLER India is a part of BESTSELLER, a family-owned style firm based in Denmark, Europe in 1975. Worldwide, BESTSELLER is current in 46 nations via greater than 2,800 chain shops and 12,000 exterior multi-brand shops. Learn extra about BESTSELLER at