Liquidation sale begins at Suzanne’s Vogue Nook: Right here’s what you should know

STATEN ISLAND, N.Y. — At Suzanne’s Vogue Nook in West Brighton, the costs of formal put on and boutique Communion attire and fits have been slashed by 30%, and the price of Christening robes and special day equipment is now dramatically decreased. After formally saying the closure of her eponymous clothes retailer final month, Suzanne Berelson says it’s time: Every part should go.

“We’ve already dropped the low cost to 30%, and we’re going to promote till there’s nothing left — go on with the sale till we shut,” Berelson stated earlier this week. “I’m unhappy that that is the top, but it surely’s undoubtedly time.”

The shop, which has been a neighborhood staple for 70 years, is slated to shut on Jan. 1 or when the merchandise runs out — whichever comes first. The sale, which was initially slated to start on Oct. 27, began a few week forward of schedule after Berelson suffered a well being scare.

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“I hate that I can’t be there to see all the clients and say all the goodbyes. I hate that this sale is happening with out me,” famous proprietor Suzanne Berelson, who had a well being scare earlier this month and is at present recovering. (Staten Island Advance/Jan Somma-Hammel)

“I had a stroke earlier this month,” the 80-year-old retailer proprietor stated from her hospital mattress. “I’m nice, however I feel it was the stress of all of it. I’ve no paralysis; I’m simply engaged on getting my energy again now. I hate that I can’t be there to see all the clients and say all the goodbyes. I hate that this sale is happening with out me.”

Bererlson, who has been a trusted authority on pantsuits and cocktail attire for many years, made the choice to shut the shop a number of months in the past, noting that enterprise has slowed the previous few years primarily due to the coronavirus (COVID-19) pandemic.

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Communion fits and attire are a part of the markdown. (Staten Island Advance/Jan Somma-Hammel)

“When the venues closed down and all the occasions had been cancelled, there was no purpose to return in and purchase a gown,” Berelson stated. “Plus, the producers weren’t producing something, as a result of the materials weren’t accessible. It was a very laborious time for us, and we by no means totally rebounded from it. I’m very unhappy to see the shop go, however honestly, it’s the appropriate alternative.”

Initially launched in a special Forest Avenue location by Berelson’s mom, Irene Berliner, in 1951, the shop, then referred to as Suzanne’s Sport Store, shortly grew to become a trusted womenswear vacation spot and expanded to a bigger location on the identical block in 1959, earlier than transferring to the nook of Forest and Bement in 1997.

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After a long time in enterprise, Suzanne’s Vogue Nook, positioned at 656 Forest Ave., is closing on the finish of this yr. A serious liquidation sale is at present going down. (Staten Island Advance/Jan Somma-Hammel)

“My father labored for the Nassau Smelting and Refining Firm, however grew sick and will now not journey, so my mom opened this tiny retailer to help us,” Berelson stated. “It was successful, and along with her earnings she paid the payments and put my sister and I by way of faculty.”

A graduate of Curtis Excessive Faculty, Berelson attended Pratt Institute in Brooklyn and the Faculty of Visible Arts in Manhattan earlier than taking a job with a significant promoting firm. When she was in her early 20s, her mom misplaced her eyesight and Berelson stepped in to assist with the shop.

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All of Suzanne’s merchandise should go. Gross sales, in fact, are remaining. (Staten Island Advance/Jan Somma-Hammel)

“My dad and mom had been extra vital than my job, so I left work to take care of them and this retailer,” Berelson stated. “When my mom handed in 1997, I used to be going to dissolve the enterprise — my husband was nonetheless alive, and I believed we might spend time collectively. However then I discovered this storefront was accessible, and I made a decision to maintain the shop going. It was at all times my mom’s dream to be on this nook.”

Occupied by the previous Bement Pharmacy, Berelson stated the house was good, however wanted to be gutted. She poured her life’s financial savings into the enlargement and fully modified the route of the shop.

“We doubled the sq. footage and added a bigger collection of high quality boutique ladies’s and youngsters’s clothes,” Berelson stated. “We began promoting hosiery, pocketbooks, special day put on, bridge jewellery, hair equipment, lingerie and outerwear.”

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“It was at all times my mom’s dream to be on this nook,” Berelson stated of her retailer’s location on Forest and Bement avenues. (Staten Island Advance/Jan Somma-Hammel)

About 10 years later, the storeowner expanded as soon as once more, opening a store devoted strictly to youngsters’s clothes proper subsequent door.

“Our Christening and Communion traces did so properly we wanted an area that might solely showcase them,” Berelson stated.

When the storeowner introduced her closing, that child house was the primary to go. This liquidation sale, which incorporates all objects within the retailer, is meant to clear the store right down to its rafters. All gross sales, in fact, are remaining.

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Renee Vitolo, who has labored at Suzanne’s Vogue Nook for eight years, can be available to help clients all through these subsequent few months. (Staten Island Advance/Jan Somma-Hammel)

“It’s a giant course of, and I’m studying as I’m going,” Berelson instructed the Advance/SILive concerning the closing final month. “I understand how to enter enterprise, however I don’t know a factor about getting out of it.”

Berelson stated all the now-liquidated clothes, jewellery, purses, hats, scarves and capes are present and model new. There’s additionally a big selection of Communion fits and attire and loads of Christening robes, blankets, shawls and sneakers accessible for buy.

“This isn’t a significant division retailer, this isn’t Amazon,” Berelson stated. “The issues we feature right here, you received’t discover them wherever else. I’ve provided 5 generations with unique, hard-to-find merchandise. It’s been fantastic. I don’t need to shut, however there actually is not any different alternative.”