Of the 4 main North American sports activities, hockey isn’t typically mentioned in the case of style. Sherwood, nevertheless, has made a key rent that might assist change the narrative.
The hockey gear and attire model introduced at this time that it has employed famed stylist Kesha McLeod as its style director. The hiring of McLeod, based on Sherwood, is its newest effort to evolve what’s a really conventional sport, with an purpose to convey creativity and individuality to the forefront.
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Sherwood additionally said it desires to show that each style and magnificence have a everlasting place throughout the sport.
“Trend and hockey are two worlds which have by no means collided, not to mention been mentioned in the identical breath,” Brendon Arnold, affiliate VP of brand name for Sherwood Hockey, mentioned in an announcement. “For many years, hockey tradition has been stifled in the case of permitting gamers the flexibility to precise themselves via their wardrobe. Appointing Kesha as style director for the model sends a message to the game and permits us to take hockey into uncharted territory.”
McLeod has been instrumental within the NBA area tunnel stroll turning right into a style runway, which has put a highlight on the game’s most style-savvy ballers. In keeping with Sherwood, McLeod — whose consumer listing consists of NBA stars James Harden and PJ Tucker, in addition to tennis icon Serena Williams — is concentrated on bringing radical change for each the model and the game of hockey. This plan consists of collaborations with luxurious manufacturers, capsule collections and NHL and professional participant fashion service.
“It’s not solely the change I need to do for hockey however the change I need to do for this model,” McLeod mentioned in an announcement. “Hockey manufacturers and hockey jerseys have been part of our tradition for therefore lengthy. There has all the time been an natural connection between style and hockey, but nobody has pursued it — till now.”
Sherwood mentioned it’ll start to launch its plans on how style and magnificence will floor all through the sport within the coming months.
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