After dropping vogue retailer, The Promenade Outlets to achieve new tenant in 2023 | Eat, Sip, Store

UPPER SAUCON TOWNSHIP, Pa. – One enterprise has closed whereas one other is making ready to open at The Promenade Outlets at Saucon Valley.

The Higher Saucon Township purchasing middle, at 2845 Middle Valley Parkway, just lately misplaced vogue retailer All Climate Selvedge Denim Co. (AW).

The store, providing denim denims constituted of proprietary Japanese selvedge materials, closed final month after a few yr of enterprise in Suite 608. The area was beforehand dwelling to clothes and niknaks chain Journeys.

The Promenade Shops

AW Selvedge Denim Co., a retailer providing denim denims constituted of proprietary Japanese selvedge materials, closed final month after a few yr of enterprise at The Promenade Outlets at Saucon Valley. 

“We are able to verify that AW Selvedge closed on November 15,” stated Natalia Stezenko, normal supervisor of The Promenade Outlets. “Whereas we’re sorry to see this tenant go, the lack of any retailer gives us with the chance to evaluate new choices which may be a greater match for the purchasing middle.”

AW Selvedge, which continues to function on-line at, is owned by former NFL working again Andre Williams.

Williams, a 2010 Parkland Excessive College graduate who went on to play soccer at Boston School, was a member of the New York Giants and San Diego Chargers skilled soccer groups within the mid-2010s.

The enterprise stemmed from Williams’ dissatisfaction with the matches of a number of distinguished jean corporations’ merchandise. After tearing some pairs of denims through the years resulting from his athletic construct, he determined to companion with a design crew to create an athletic match, with extra room within the thigh space.

Sister manufacturers embrace DKShin, that includes males’s and girls’s denims crafted from stretch denim and accented with real leather-based patches, biker-inspired stitching and a hid hook and zip fastening; and Runningman Sneakers, providing lowtop leather-based footwear with an untreated rubber cupsole, a hidden slip-on development and lambskin inside.

A alternative for AW Selvedge’s area has not but been introduced.

Batch Microcreamery sign

Set to affix The Promenade Outlets’ tenant combine within the coming months is Batch Microcreamery, a enterprise providing tremendous premium, hand-crafted ice cream. Batch is about to open within the first quarter of 2023 within the area subsequent to Lashes by Gab, close to the AMC film theatre, The Promenade Outlets introduced.

“We’re so excited to welcome you to our first very personal retailer!” Batch introduced on its Fb web page. 

Batch, providing ice cream and different chilled treats corresponding to milkshakes, sundaes and floats, additionally has places on the Trolley Barn Public Market in Quakertown and Shepherd Hills Golf Membership in Decrease Macungie Township. The Shepherd Hills location is closed for the season and can reopen within the spring.

Batch obtained its begin on the Downtown Allentown Market in 2019, however the homeowners closed that location in August in preparation for “new alternatives forward,” they introduced on the enterprise’ Fb web page.

“The market has helped us launch a recognizable model and extra importantly, helped us set up relationships with all of you… our beloved Batch household!” the announcement continues. “For that, we’re without end grateful.”

Information of AW Selvedge’s departure and Batch’s forthcoming arrival follows a flurry of different exercise at The Promenade Outlets.

Over the summer season, Evolve Salon & Spa closed subsequent door to AW Selvedge’s former area, with Evolve employees members transferring to B Stylish Salon on Pennsylvania Ave. in Allentown, based on a publish on the enterprise’ Fb web page.

“With this transfer, we now have determined to take away our spa providers to focus solely on hair,” an announcement reads.


ELITE Salons & Suites just lately opened at The Promenade Outlets at Saucon Valley.

Moreover, ELITE Salons & Suites opened a number of months in the past in Suite 800 (former Youngsters’s Place area).

ELITE is a “group of magnificence professionals who’re unbiased salon homeowners and all work collectively to offer high-end, luxurious providers to purchasers,” based on an outline on the enterprise’ web site.

Lastly, a number of pop-up outlets have just lately opened and can proceed to function by the top of the yr.

They embrace Cellar Beast Winehouse (subsequent to J.Jill), promoting artisan wines and ciders made in West Penn Township, Schuylkill County; and Squishables (between Altar’d State and Sleep Quantity), promoting its namesake “big spherical, fuzzy balls of plush designed in Soho in NYC by a crew of illustrators, comedian ebook artists, coders, actors, an ex-truck driver and numerous different business refugees,” based on an outline on The Promenade Outlets’ web site.


Squishables just lately opened a pop-up store at The Promenade Outlets at Saucon Valley. 

Additionally, the inaugural Vacation Pop-Up Market, that includes 10-plus Lehigh Valley distributors, opened Nov. 17 and continues by Dec. 24 in Suite 103, between L.L. Bean and Candy & Sassy.

Collaborating distributors dedicated to the length of the market embrace LU Taqueria, Misplaced Tavern Brewing, The Depraved Botantist, Blondie’s Cupcakes and TR Historic, amongst others.

The Promenade Outlets, which debuted in 2006 with greater than 70 tenants, now has greater than 20 vacant storefronts — greater than 1 / 4 of its complete areas.

Closures over the previous few years embrace Plow & Fireplace, Peeps & Firm and vogue chains Justice, The Youngsters’s Place and New York & Firm. Some closures have been attributed to the pandemic.

Newer additions embrace European Wax Middle, formalwear retailer La Femme Boutique and fashion-comfort footwear retailer The Additional Pair by Sole Provisions.